Firstly- thanks for all the content you put out Mark. I’ve been a follower for some time and appreciate all the work you’ve put into building both channels.
I think the big challenge here is pitching it for people who might be at very different stages of their journey. The total newbie who’s just on the edge of getting started is going to need very different stuff from you than someone who is, say 3 years in (could be an assumption of mine)? Maybe you could break your Solo Club content into different streams for beginner/improver/expert?
As someone from the ‘improver’ category I’m really interested to know more about how you build the business around the content. It seems that there is loads to learn about how to scale a business and integrate sponsors/brands in an authentic and engaging way. Approaching brands, negotiating deals and not leaving money on the table is the main stuff I’m wrestling with at the moment. Hope that helps!
Firstly- thanks for all the content you put out Mark. I’ve been a follower for some time and appreciate all the work you’ve put into building both channels.
I think the big challenge here is pitching it for people who might be at very different stages of their journey. The total newbie who’s just on the edge of getting started is going to need very different stuff from you than someone who is, say 3 years in (could be an assumption of mine)? Maybe you could break your Solo Club content into different streams for beginner/improver/expert?
As someone from the ‘improver’ category I’m really interested to know more about how you build the business around the content. It seems that there is loads to learn about how to scale a business and integrate sponsors/brands in an authentic and engaging way. Approaching brands, negotiating deals and not leaving money on the table is the main stuff I’m wrestling with at the moment. Hope that helps!