Creator Diary: 6 December 2023

A content conundrum

Brands are starting to come out of the woodwork for CES, but these opportunities aren’t what you’d call particularly exciting.

I accepted quite a while ago that the trip in January is going to be a ‘loss leader’ of sorts. And the more I talk to other creators who have been there and done it already, that’s exactly what it is; CES is more about connecting with brands while you’re there as opposed to making it a profitable trip.